Email marketing is the practice of using email to promote a product or service, build relationships with customers, and drive sales.
A lead magnet is a valuable piece of digital content offered to a potential customer in exchange for their contact information, such as their email address.
A drip campaign is a series of automated email messages sent to a subscriber over a period of time with the goal of nurturing the subscriber and eventually converting them into a customer.
Email segmentation is the practice of dividing a subscriber list into smaller groups based on specific characteristics, such as interests or behaviors, to tailor email messages and increase engagement.
Email deliverability refers to the ability of an email to reach a subscriber’s inbox and avoid being marked as spam or filtered into a different folder.
