Why Google My Business (GMB) matters
When someone searches for a business or place near their location, they’ll find local results across Google, in places like Maps and Search. For example, you can probably find local results if you search for “pizza places” from your mobile device. Google tries to show you the type of pizzerias nearby that you’d like to visit.
Below the Ads, there will be three or more listings on maps with the business name star reviews link to the website and link to directions to the business.
Sample of Google Local Three pack in Search & Maps
Google uses business information to help find relevant local search results across Google, such as in Google Maps and Search. Google lists three factors they take into account in local rankings: relevance, distance, and prominence.
For example, if you own a beauty salon, your business might appear in local search results for people who search for “beauty salons near me” or “beauty salons open now” because you’ve provided information that includes your address and hours in your Google My Business page for that locality. (Google support)