Search engine optimization is the process of optimizing a website or web page to rank higher in search engine results pages (SERPs) for specific keywords or phrases.
Keywords in SEO are the words or phrases that users enter into a search engine to find relevant content.
On-page optimization is the process of optimizing the content and structure of a web page to improve its visibility and relevance for search engines.
Off-page optimization refers to the techniques used to improve a website’s visibility and relevance for search engines that are not directly related to the content of the web page.
Backlinks are links from other websites that point to a particular web page and are an important factor in determining a website’s ranking in search engine results pages.
