Social media marketing is the practice of using social media platforms to promote a product or service, build brand awareness, and engage with a target audience.

The best social media platforms for businesses depend on the target audience and the type of content being promoted, but commonly used platforms include Facebook, Twitter, Instagram, and LinkedIn.

Social media analytics is the practice of collecting and analyzing data from social media platforms to measure the success of social media marketing campaigns and identify areas for improvement.

Social media influencers are individuals or accounts with a large following on social media who can promote products or services to their audience

Social media advertising is the practice of using paid ads on social media platforms to promote a product or service and reach a wider audience.